“Writers, poets especially, have an odd relation to the public because their medium, language, is not, like the paint of the painter or the notes of the composer, reserved for their use but is the common property of the linguistic group to which they belong. Lots of people are willing to admit that they don’t understand painting or music, but very few indeed who have been to school and learned to read advertisements will admit that they don’t understand English. As Karl Kraus said: ‘The public doesn’t understand German, and in Journalese I can’t tell them so.'” (WH Auden, The Dyer’s Hand.)